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Systematic Marketing Facilitates Optimal Customer Service

Title: Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System.
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161 downloads
Name(s): Phillips, Abigail, author
Type of Resource: text
Genre: Text
Issuance: serial
Date Issued: 2014
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: This article presents a case study of a marketing audit of the Lee County Library System, a rural public library system located in southwest Georgia. Marketing audits are an underutilized but needed tool for public libraries. In this audit, the library system's mission, goals, environments, community and employee demographics, and a SWOT analysis were evaluated, resulting in several recommendations. These recommendations include a new mission statement, regular SWOT analyses, and potential market segments for targeted library services. Through this case study, the complexities, challenges, and opportunities unique to rural public libraries can be understood.
Identifier: FSU_migr_slis_faculty_publications-0022 (IID), 10.1080/01616846.2014.937212 (DOI)
Keywords: Lee County (GA) Library System, marketing audit, rural library analysis, small library marketing
Note: This is an Accepted Manuscript of an article published by Taylor & Francis in Public Library Quarterly on August 2014, available online: http://www.tandfonline.com/doi/full/10.1080/01616846.2014.937212#.VAdNG2NuWKs'>http://www.tandfonline.com/doi/full/10.1080/01616846.2014.937212#.VAdNG2NuWKs">http://www.tandfonline.com/doi/full/10.1080/01616846.2014.937212#.VAdNG2NuWKs
Citation: Phillips, Abigail L. (2014) "Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System." Public Library Quarterly, 33 (219-235).
Subject(s): Information science
Library science
Links: http://dx.doi.org/10.1080/01616846.2014.937212
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_migr_slis_faculty_publications-0022
Owner Institution: FSU
Is Part of Series: iSchool Faculty Publications.
Is Part Of: Public Library Quarterly.
Issue: 3, 33

Choose the citation style.
Phillips, A. (2014). Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System. Public Library Quarterly. Retrieved from http://dx.doi.org/10.1080/01616846.2014.937212