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Are you infected with the social contagion?

Title: Are you infected with the social contagion?.
Name(s): Rottenberg, Sophie, author
Department of Psychology
Type of Resource: text
Genre: Text
Issuance: serial
Date Issued: 2015
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: Social contagion concerns are people's elevated apprehensions that having interactions with a stigmatized outgroup like lesbians and gay men, will result in being misclassified as a member of this outgroup. This concern typically results in anxiety about interacting with the outgroup, as well as public derogation of gay men and lesbians. We hypothesized that those who view videos where people are expressing non-prejudice views will decrease their contagion concern. At Florida State University we conducted experiments to determine if our question could be answered conclusively. Participants entered the lab and were first asked to fill out a personality survey to assess their baseline contagion concern. They were given a set of videos to watch, in these videos were scripted monologues from different FSU students about their support for gay marriage, or they viewed videos supporting or opposing lowering the drinking age (which was the experimental control). After they viewed the short clips they were instructed to fill out a questionnaire which measured the participant's level of contagion concern. Our hypothesis was confirmed by our findings which indicated that those who viewed the videos containing the nondiscriminatory views supporting gay marriage exhibited a lower level of contagion concern. These results support the claim that decreasing the perceptions of others' prejudice can decrease individual contagion concern.
Identifier: FSU_migr_undergradsymposium2015-0020 (IID)
Keywords: psychology, social media
Subject(s): Communication
Persistent Link to This Record:
Owner Institution: FSU
Is Part of Series: Undergraduate Research Symposium 2015.

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Rottenberg, S. (2015). Are you infected with the social contagion? Retrieved from