You are here


Title: #IfTheyGunnedMeDown: Social Media Activism in Ferguson, Missouri.
Name(s): Entralgo-Fernandez, Rebekah, author
Jones, Emilie, author
Carney, Sean, author
Type of Resource: text
Genre: Text
Issuance: serial
Date Issued: 2015
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: The study focuses on the race issues and increased police militarization in Ferguson, Missouri related to the recent murder of Michael Brown. This particular part of the study focuses on the popular trend of the hashtag If They Gunned Me Down. Young activists on Twitter post pictures of themselves, both positive and negative, to highlight the media's opinion of people of color in the news. The tag is meant to show the obvious bias in media portrayal of black victims of police violence through personal images. During the study we studied these images and then complied a sample of 20 images per category (categories being aspects of their personality being highlighted). The tweets show two pictures per post, one negative and one positive, which we group together to find the most common traits presented. From these qualities we are hoping to gain an idea of the way the black community views the medias opinion of their worth. In addition to this information we are also qualitatively coding tweets related to race, black culture and marketing to find celebrities involvement and influence in the issue of police brutality of the black community.
Identifier: FSU_migr_undergradsymposium2015-0036 (IID)
Keywords: activism, social media, police violence, race
Persistent Link to This Record:
Owner Institution: FSU
Is Part of Series: Undergraduate Research Symposium 2015.

Choose the citation style.
Entralgo-Fernandez, R., Jones, E., & Carney, S. (2015). #IfTheyGunnedMeDown: Social Media Activism in Ferguson, Missouri. Retrieved from