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Can Interface Cues Nudge Modeling of Food Consumption?

Title: Can Interface Cues Nudge Modeling of Food Consumption?: Experiments on a Food Ordering Website.
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Name(s): Hou, Jinghui, author
Type of Resource: text
Genre: text
journal article
Date Issued: 2017-07-13
Physical Form: computer
Physical Form: online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: Following the nudging perspective, this research investigates how technology interface could cue heuristics that influence decisions. A field study showed that interface cues on a food ordering website signaling the amount of food other users consume could trigger an anchoring heuristic and induce individuals to model that amount when deciding their own consumption volume. A laboratory experiment further showed that the anchoring cue tends to induce the modeling behavior of individuals without them being aware of its influence, and such an influence was especially pronounced when resources for cognitive deliberation were limited. Altogether, this research suggests that interface cues could function as nudges and influence decisions at a relatively automatic level. Implications for technology design and intervention are discussed.
Identifier: FSU_libsubv1_scholarship_submission_1508347466_19555ad6 (IID), 10.1111/jcc4.12190 (DOI)
Keywords: interface cues, nudge, anchoring heuristic, salience, modeling of food consumption, depletion
Publication Note: The publisher's version of record is available at https://doi.org/10.1111/jcc4.12190
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_libsubv1_scholarship_submission_1508347466_19555ad6
Owner Institution: FSU
Is Part Of: Journal of Computer-Mediated Communication.
1083-6101

Choose the citation style.
Hou, J. (2017). Can Interface Cues Nudge Modeling of Food Consumption?: Experiments on a Food Ordering Website. Journal Of Computer-Mediated Communication. Retrieved from http://purl.flvc.org/fsu/fd/FSU_libsubv1_scholarship_submission_1508347466_19555ad6