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Leveraging Event Participation Benefits Beyond The Running Course

Title: Leveraging Event Participation Benefits Beyond The Running Course: Deciphering The Motivational Basis Of Event Satisfaction.
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Name(s): Du, James, author
Kennedy, Heather, author
James, Jeffrey D., author
Funk, Daniel C., author
Type of Resource: text
Genre: Journal Article
Text
Journal Article
Date Issued: 2020-09
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: To combat the declining number of finishers plaguing the distance-running industry, it is increasingly important for organizers to optimize event satisfaction levels. Participants' survey responses from two distance-running events (n(1) = 2,324 and n(2) = 2,526) were analyzed to challenge the traditional managerial scope and theoretical lens through which event satisfaction is conventionally examined. Results revealed five event benefits that capture key motivational antecedents of event satisfaction. Collectively, these benefits, including euphoric, fitness, competition, social, and entertainment benefits, influenced event satisfaction levels (R-2 = 43%) and repeat consumption intentions (R-2 = 23%). For event organizers to foster event satisfaction, it is central to encourage event preparation and participation that promotes the enjoyment of physical activity, fitness and appearance enhancement, socialization, competition, and excitement among registrants. Academics should also extend their scope of event satisfaction to fully capture the entirety of event experience lifecycles (e.g., from registration through event participation).
Identifier: FSU_libsubv1_wos_000558743400004 (IID), 10.1123/jsm.2019-0080 (DOI)
Keywords: scale, model, antecedents, customer satisfaction, experience design, exploratory factor-analysis, extrinsic motivation, intrinsic motivation, invariance, motivational antecedents, participatory sport events, recommendations, sport events
Publication Note: The publisher's version of record is availible at https://doi.org/10.1123/jsm.2019-0080
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_libsubv1_wos_000558743400004
Host Institution: FSU
Is Part Of: Journal of Sport Management.
0888-4773
Issue: iss. 5, vol. 34

Choose the citation style.
Du, J., Kennedy, H., James, J. D., & Funk, D. C. (2020). Leveraging Event Participation Benefits Beyond The Running Course: Deciphering The Motivational Basis Of Event Satisfaction. Journal Of Sport Management. Retrieved from http://purl.flvc.org/fsu/fd/FSU_libsubv1_wos_000558743400004