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Measuring the Effectiveness of Different Theatrical Marketing Techniques for Theatre Tallahassee
Title
Measuring the Effectiveness of Different Theatrical Marketing Techniques for Theatre Tallahassee.
Creator
Older, Laura, School of Communication
Abstract/Description
During the fall season of 2014, the three shows produced by Theatre Tallahassee were studied to determine the most effective marketing techniques for this particular theatre's audience and how accurately the marketing used at that time communicated the show to the audience. Three methods of study were used to collect both quantitative and qualitative data. The theatre's financial return on investment (ROI) was determined for their marketing expenditure. During performances, surveys were...
Show moreDuring the fall season of 2014, the three shows produced by Theatre Tallahassee were studied to determine the most effective marketing techniques for this particular theatre's audience and how accurately the marketing used at that time communicated the show to the audience. Three methods of study were used to collect both quantitative and qualitative data. The theatre's financial return on investment (ROI) was determined for their marketing expenditure. During performances, surveys were distributed to collect demographic information about patrons and to assess their feelings about the marketing. Additionally, audience members were interviewed via telephone to allow patrons to express at length their thoughts and experiences with the theatre's marketing.
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Date Issued
2015
Identifier
FSU_migr_uhm-0512
Format
Thesis
Muted Candidate
Title
The Muted Candidate.
Creator
Waldeck, Christopher, School of Communication
Abstract/Description
During political debates, there are often candidates who are "muted" onstage by a dominant group because their ideologies and beliefs are different from those within the dominant group. By analyzing the Republican primary debates I was able to observe the candidates that were being muted, who the dominant group was, how the muted group was being muted, and what values and ideas were the most dominant. In this debate I found that in each debate the candidate whose ideas were muted the most was...
Show moreDuring political debates, there are often candidates who are "muted" onstage by a dominant group because their ideologies and beliefs are different from those within the dominant group. By analyzing the Republican primary debates I was able to observe the candidates that were being muted, who the dominant group was, how the muted group was being muted, and what values and ideas were the most dominant. In this debate I found that in each debate the candidate whose ideas were muted the most was Ron Paul. The questions he was asked were meant to address his ideas rather than take a position on an issue. He was often scoffed at by the candidates or ignored by them. Despite making it to the final four, he was still considered an outsider during the debates by the questions he was asked by the moderator and the reactions of the other candidates. In order to move forward as a Democracy, all ideas must be brought to the table not just the ones of the dominant group in order to truly represent the people in America. Keywords Muted, Dominant, Republican, Democrat, Libertarian
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Date Issued
2013
Identifier
FSU_migr_uhm-0247
Format
Thesis
Objective-Building in User-Defined Worlds
Title
Objective-Building in User-Defined Worlds.
Creator
Kilby, Dylan, School of Communication
Abstract/Description
The purpose of this honors thesis is the exploration of how a player of role-playing video games creates, designs, and seeks to fulfill self-made objectives in video games with large playing worlds and little or no defined endgames, called "expanded world role-playing video games," or EWPRG. This thesis also examines the evolving intentions of a gamer as they participate in an EWRPG, and how objectives change with the player's relationship with the game. The researcher performed a content...
Show moreThe purpose of this honors thesis is the exploration of how a player of role-playing video games creates, designs, and seeks to fulfill self-made objectives in video games with large playing worlds and little or no defined endgames, called "expanded world role-playing video games," or EWPRG. This thesis also examines the evolving intentions of a gamer as they participate in an EWRPG, and how objectives change with the player's relationship with the game. The researcher performed a content analysis on the on-line role-playing games RuneScape to identify possible pathways to objective building and aspects in which gamers would be more inclined to participate. The results of the content analysis were discussed and compared during a focus group session, whose recruits self-identified as role-playing gamers. Finally, a second focus group was conducted in which recruits created a gaming map and discussed what aspects of each recruit's map inspired certain objectives or interests.
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Date Issued
2013
Identifier
FSU_migr_uhm-0175
Format
Thesis
Rhetoric of Acts
Title
Rhetoric of Acts: A Critical Analysis.
Creator
Roche, Megan, School of Communication
Abstract/Description
Rhetoric is an agent of the kind of persuasion designed to produce conviction. Conviction is the motivation of Christianity as a Social Movement. The New Testament book of Acts is the harbor for the launching of the movement of Christianity. By critically analyzing the rhetorical devices used in this book, this Thesis offers a discussion of the discovered rhetorical devices and the way in which they influenced the forward propelling of Christianity.
Date Issued
2013
Identifier
FSU_migr_uhm-0193
Format
Thesis
Role of Tradition in Northern Ireland's Print Media Coverage of the Twelfth Parades
Title
The Role of Tradition in Northern Ireland's Print Media Coverage of the Twelfth Parades.
Creator
Kapusta, Annalise, School of Communication
Abstract/Description
The media's role in societies of conflict is a subject of debate among many scholars. Some have argued that the very nature of media and their tendencies towards sensationalism are contradictory with peace. This study addresses the media's role in Northern Ireland's peace process. Although a peace agreement was approved in 1998 after nearly thirty years of conflict and over 3,000 casualties, the peace process in Northern Ireland is still ongoing. To this day, walls separate Catholic and...
Show moreThe media's role in societies of conflict is a subject of debate among many scholars. Some have argued that the very nature of media and their tendencies towards sensationalism are contradictory with peace. This study addresses the media's role in Northern Ireland's peace process. Although a peace agreement was approved in 1998 after nearly thirty years of conflict and over 3,000 casualties, the peace process in Northern Ireland is still ongoing. To this day, walls separate Catholic and Protestant neighborhoods; sectarian murals and flags reinforce the division instead of aiding reconciliation; and further peace agreements are at a standstill. This study examines print media coverage of a contentious, annual event in Northern Ireland: the Twelfth Parades, when the Orange Order marches through cities every twelfth of July to celebrate Protestant culture. However, these parades often pass through Catholic neighborhoods and occasionally provoke dangerous confrontation. I looked at the national newspapers' coverage of the Twelfth Parades in 2013, when a police blockade sparked days of riots and violence following the event. Overall, this research questions and examines how the Twelfth Parades are justified and legitimized in the media, with particular attention to a commonly used media frame of "tradition," despite the disorder and violence often surrounding it. My study's larger implications relate to the media's role in peacemaking and how they can harmfully contribute to preventing peace in Northern Ireland, as well as other conflict-ridden areas of the world.
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Date Issued
2015
Identifier
FSU_migr_uhm-0551
Format
Thesis
Use of a Mobile-Based Decision Support System in Agriculture
Title
The Use of a Mobile-Based Decision Support System in Agriculture: An Interpretive Case Study in Southwest and Central Bangladesh.
Creator
Ismail, Omar S., School of Communication
Abstract/Description
The purpose of this research is to investigate the factors influencing the adoption of a new mobile-based decision support system among farmers in rural Bangladesh. A Decision Support System (DSS) is an area of the Information System (IS) discipline that focuses "on supporting and improving managerial decision-making" (Arnott and Pervan 658). This study is an interpretive case study exploring the adoption of a mobile-based DSS for accessing agricultural information in a rural context....
Show moreThe purpose of this research is to investigate the factors influencing the adoption of a new mobile-based decision support system among farmers in rural Bangladesh. A Decision Support System (DSS) is an area of the Information System (IS) discipline that focuses "on supporting and improving managerial decision-making" (Arnott and Pervan 658). This study is an interpretive case study exploring the adoption of a mobile-based DSS for accessing agricultural information in a rural context. Research questions are: 1) How do the end-users (farmers and extension officers) define the system to be useful in their work? 2) Is it easy for farmers to use the mobile application for farming? Conversely, are the applications creating complexity in their normal duties? 3) What are the factors playing an important role in using the decision support system? 4) How essential are the facilities provided by the agency in using the decision support system. Alongside the analysis of recent documents, the data collection process includes interviews and focus group discussions with farmers and extension workers, and participant observation. The outcome of this research will be a qualitative assessment of a decision support system in the context of rural Bangladesh. This study can help to determine the future variables that can help future researchers to consider for quantitative study. Also, the case study helps to draw a richer picture of the use of a mobile-based DSS in a rural environment.
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Date Issued
2015
Identifier
FSU_migr_uhm-0569
Format
Thesis
Voices of Railroad Square Art Park
Title
Voices of Railroad Square Art Park.
Creator
Wasserman, Sara E., School of Communication
Abstract/Description
Voices of Railroad Square Art Park is a short documentary film that explores Railroad Square Art Park in Tallahassee, Florida. In this film I use interviews with individuals who are important to Railroad Square to contribute to a larger story of how they fit into the culture of this artist community at large.
Date Issued
2014
Identifier
FSU_migr_uhm-0398
Format
Thesis